The Legend of the Phoenix

The Phoenix is a fabulous bird in Greek and Egyptian mythology, dating to the 5th century B.C. Larger than the eagle and displaying brilliant red and gold plumage, it soars seeking the sun with which it is closely allied. Legend holds that this grand bird ends its life in flames - then rises from the ashes, fully resurrected to begin life anew. Thus the Phoenix has become a symbol of rebirth.

Much like the incredible bird of mythology, Phoenix Decorating Co. is dedicated to rebirth on an annual basis. By creating Rose Parade floats with brilliant floral plumage, Phoenix and each of its clients is able to play a major role as a global audience participates in the birth of a new year - celebrating the dawning of a regenerated world.