Author Archives: Phoenix Decorating Company
Early Risers Get a Special Sneak Peek of 2012 Floats
A handful of Phoenix Decorating Company floats gave Pasadena residents a sneak peek of the 2012 Rose parade on Saturday July 9th, 2011.
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Papery Blooms on their way to Pasadena!
In the midst of construction of we have to also start focusing on how each of our floats will be covered with organic material come parade morning! One of the most popular flowers used is the “Helichrysum Bracteatum” also known … Continue reading
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The City of Hope…a Powerful Float!
We are completely humbled right now to be working on the City of Hope’s 2011 float entry, “The Power of Hope!” Lets get something straight first. The City of Hope is not a nickname for Duarte, but instead is the … Continue reading
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Donate Life Is Under Construction
No one knows the value of being given on more day better than those who have experienced the life-changing impact of organ, eye and tissue donation. Since 2004, the Donate Life Rose Parade Float has served as a memorial to … Continue reading
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The City of Alahambra Float Gets a Face!
The art department in the float barn is working just as fast, if not faster than the welders. It is their job to take a white sculpture and make it colorful. The crazy thing is how quickly things change when … Continue reading
“Happy Trails” by RFDTV is on the floor!
RFD TV’s float, “Happy Trails” has hit the float facility floor running. The massive tribute to Roy Rogers is going to be spectacular. Our team of welders and metal artisans are now working full steam ahead to create a huge … Continue reading
LMU Float Design Revealed
Huge drum roll please… Here is the design for LMU. We’re very excited to be helping them celebrate 100 years in higher education. Learn. Lead. Serve.
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LMU Design To be Unveiled
The lights are off at the float barn today but there is still a lot of excitement. Our newest client, Loyola Marymont University, is celebrating the unveiling of their 2012 Rose Parade design at the Tournament or Roses House this … Continue reading
Hello Fans!
Building floats is our passion. We love the creativity. We love the hard work. We love the watching the floats roll down Colorado Blvd. on New Year’s Day. (Or on Jan. 2 for the 2012 parade.) This blog is the … Continue reading
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